Daily Marketing Challenge #1
| Plan a user-generated Campaign for a SaaS Company
Calendy is an Saas company that helps schedule meetings without back and forth emailing. Their main goal is to provide efficiency and build better relationships.
For this challenge, I decided to focus on showcasing company culture through a social media campaign by asking employees to post a photo of how they use Calendly at work and explain what it’s like to work at Calendly.
Step One: Social Media Platform
The first thing I did was research which social media platforms that have the most engagement and following. What I learned:
Twitter : 6957 followers/ 1281 following
used for platform updates, tips/advice for users, and well as company efforts and results
Instagram: 1505 followers/ 63 following
used for employees and company culture
Facebook: 4,142 likes / 4,357 followers
used for company updates and sharing relevant articles
LinkedIn: 4,355 followers
used for staff updates, company updates, and blog posts
Twitter will be the platform of choice because:
Easier to Share Tweets
Great for Sharing images
Step 2: Campaign
This user-generated campaign will focus on building brand trust by showing how Calendly employees use the application at work.
Step Three: Content
Here is a drafted twitter post:
“Calling all Calendly Employees! Share a photo of how you use Calendly at work and tell us what’s it like to work at Calendly. Make sure to use #LifeatCalendly for a chance to win a Calendly Gift Bag”
Step Four: Focus on the Community Aspect and Collaborate
It is important to share and repost all/most of the tagged photos and like/comment as much as possible to increase engagement.