Daily Marketing Challenge #10

| Analyse an FMCG (Fast-Moving Consumer Goods) company’s social media efforts. What KPI’s are you looking for?

Company: Kleenex

 

I will be focusing on facebook, instagram and twitter for this challenge. Although I do not have any access to any back-end data, this will be from researching their current social media efforts. Here are the 3 KPI's I will look at.

1. Reach 

  • Follower Count

 

2.  Engagement

  • Likes 

  • Comment

 

3.  User-generated Content

Reach

 

Facebook: 769,569 likes/ 755,998 followers

 

Twitter: 27.5K Followers/ 470 Following

 

Instagram: 10.1K followers/ 240 following

 

Twitter has the most followers. 

 

2.  Engagement 

 

Facebook: 

-  Avg less than 50 likes

-  Comments are mostly customer concerns

 

Twitter: 

-  On avg, 5-20 likes, not many retweets

Instagram:

-  On avg, they have less than 100 likes 

 

3.  User Generated Content

 

There are a lot of photos of customers using the products as the main content Kleenex shares. 

  • YouTube

©2020 by Catherine Ho.

catherine_ho@outlook.com