Daily Marketing Challenge #10
| Analyse an FMCG (Fast-Moving Consumer Goods) company’s social media efforts. What KPI’s are you looking for?
I will be focusing on Facebook, Instagram and Twitter for this challenge. Although I do not have any access to any back-end data, this will be from researching their current social media efforts. Here are the 3 KPI's I will look at.
3. User-generated Content
Facebook: 769,569 likes/ 755,998 followers
Twitter: 27.5K Followers/ 470 Following
Instagram: 10.1K followers/ 240 following
Twitter has the most followers.
- Avg less than 50 likes
- Comments are mostly customer concerns
- On avg, 5-20 likes, not many retweets
- On avg, they have less than 100 likes
3. User Generated Content
There are a lot of photos of customers using the products as the main content Kleenex shares.