Daily Marketing Challenge #4
| Draft a twitter poll that will resonate with your chosen company’s audience. How will you use the results?
Ritual is an app that connects you to local restaurants and cafes, where you can place orders in advance at partnered locations and have your food ready to be picked up. Ritual helps avoid those long lines, and makes the process of ordering easier. Ritual is targeting both restaurants and companies, with this in mind, I will be focusing the twitter poll toward young working professionals ordering beverages during their work day.
“How do you get your daily dose of caffeine? Vote for a chance to win a free $5 voucher for your next purchase!!
The purpose of this poll is to engage with Ritual’s followers and find out what types of caffeinated beverages are consumed the most. Since 64% of Americans aged 25–34 drink coffee everyday, this information can be used to help gear marketing efforts towards coffee drinkers in the future.
The results of the poll will produce one winner that will receive a $5 voucher towards their next purchase. If by chance a new customer wins, they will have the opportunity to try Ritual for the first time and if a returning customer wins, then this will incentivize them to continue using the app.