Daily Marketing Challenge #7

| Plan a giveaway competition that will interest your audience. What are your KPI’s?

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Arbour Collective produces snowboards and skateboards, with an innovative design and traditional craftsmanship.They implement sustainable materials and construction methods in their production process.

As the weather is getting colder, I will be gearing this giveaway toward the snowboarding community rather than skateboarders. This giveaway will be“The Annex”, which is the newest and most technical creation with the collaboration between Bryan Iguchi.

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To enter, you have to submit a 30 second video of your best moments in the mountains. This giveaway will last for a month and will be posted on Instagram. For the submission, you have to tag @ArborSnowboards and use #TheAnnexGiveAway.

KPI’s to measure:

  1. Website Traffic converting to sales

  2. Number of clicks on promotion link

  3. Number of Participants

  4. Number of Likes

  5. Number of Shares

  6. Number of New Followers