Daily Marketing Challenge #8

| Identify your company’s core product and analyze its strengths

Company: Patagonia

 

Patagonia makes clothing for a variety of outdoor sports including, climbing, skiing, snowboarding, surfing, fly fishing, mountain biking and trail running. Patagonia started as a company that produced tools for climbers and eventually evolved into developing clothing for a wider market. 

 

Patagonia has many strengths, including:

  • Their product design focuses on minimalism and utility

    • function, repairability, and, foremost, durability.

  • Their goal is to reduce their environmental impact,

    • They have 20 years of using organic cotton

    • They are fair trade certified

    • All products on their website, lists what materials were used​​​

  • 'WORN WEAR'

    • You can mail in used clothing for store credit

    • Repair, share and recycle clothing

  • They constantly give back to the community:

    • regular donations to grassroots movements that work to save or restore habitats 

  • Very transparent with consumers

    • All materials and technology are listed

  • YouTube

©2020 by Catherine Ho.

catherine_ho@outlook.com