I interned at a local sustainable fashion start-up in 2017, Artisella. I assisted with the development and implementation of online marketing strategies.
An integral part of developing an online community is constantly researching. Understand the company, understand the competition, and understand your audience. It is essential to collect relevant data to identify trends and discover new opportunities.
With enough research about the industry and audience, it's time for content creation. Brainstorm and transform ideas into results. It is important to stay current, create often and think outside the box. This is where the brand voice is developed to communicate consistently across all platforms.
Engagement is essential. This is the time to build and grow a network. Boost traffic by posting EVERYWHERE. Attract, engage, repeat! Build meaningful connections with the audience to increase the customer base. Find the best platforms to develop the brand voice and always keep track of the metrics to optimize effective brand communication.
I kept up-to-date with current events, lifestyle tips, fashion advice and eco-living. Constantly immersing myself in the sustainability community, I became knowledgeable enough to create and share my own content.
At first, I was responsible for sharing relevant content and articles on social media while following the brand guide. After a month I wrote a few articles for the company lifestyle blog.
I was involved in two major promotional photoshoots for the website and social media. For the first, I was an on-site assistant and a photo editor. I created presets for all images and captured behind-the-scenes footage for social media. For the second photoshoot, I was the head photographer and editor, responsible for showcasing the new selection of products.
I designed a mood board by categorizing various imagery and layouts to organize and plan the props and locations needed. I used a Pinterest board to ensure that all promotional material matched the branding and aesthetic of the company.