Arista Homes

Social Media Rebrand

Arista Homes is a homebuilder in Southern Ontario with over 25+ years of experience in the industry.

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Skills

Market Research

Copywriting
Graphic Design
Animation
Videography

Tools

Adobe Premiere Pro

Adobe After Effects

Adobe Illustrator

Duration

3 weeks

Project Overview

Arista Homes, a leading homebuilding company in the GTA, underwent a social media rebrand to establish its dominance and authority in the industry. The project involved updating the company's social media channels in correlation with a new website design and logo launch, creating a cohesive brand image across all platforms.

The main objective of the social media rebrand was to present Arista Homes as a modern and reliable homebuilding company that offers quality homes and establish a clear voice around their innovative efforts toward their communities. With a refreshed social media presence, Arista Homes aimed to attract new customers, retain existing ones, and engage with its followers on a deeper level.

Original Branding

Defining the brand identity

The first step was to define Arista Homes' brand identity, including its values, mission, and target audience. This helped in creating a cohesive and consistent brand image across all social media platforms.

Updating social media profiles

I updated the social media profiles, including Facebook, Instagram, Twitter, and LinkedIn, with the new logo and brand colours. The profiles were optimized for visual appeal and user engagement.

Creating new content

I developed new content for the social media channels, including high-quality images, videos and animations of projects, industry news, and design tips. The content was designed to educate and engage the

Launching the rebrand

Once the social media channels were updated, Arista Homes launched the rebrand, announcing the new website and logo to its followers and customers.